{Photo} Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall !!

Psst, maybe we shouldn’t take this apartment—the floor seems kind of slanted.

Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.

To read the full article please visit, www.powermovesinc.com

{Video} Perfect Virtual High Five Wins Free Trip to Amsterdam.

High fives are a common reward for a job well done. Last week, Dutch-based advertising agency Eigen Fabrikaat(DDB Group) used this seemingly easy gesture to send people around the world.

The KLM Live High Five for KLM Royal Dutch Airlines was an interactive outdoor installation in New York and Amsterdam that challenged strangers separated by an ocean to create the perfect high five.

For one day only as part of KLM’s World Deal Week campaign, two interactive screens with HD video feed and audio were placed over 3,600 miles apart in New York City and Amsterdam. The screens encouraged spontaneous interactions between people in the two cities as they worked together face-to-face to accomplish a simple-sounding task. Whoever could achieve the “perfect” high five with their counterpart across the Atlantic was rewarded with KLM tickets to the other city (either New York or Amsterdam, depending on their current location).

To read more about this article please visit, www.powermovesinc.com

{Photo} L.A. Dunkin’ Donuts Fans Show Off Long Line, Coffee Hauls on Social Media!

Dunkin’ Donuts opened its first storefront in the Los Angeles area early Tuesday morning and fans took to social media to share their experience eating munchkins and sipping coolattas on Santa Monica soil.

To read more of this article please visit www.powermovesinc.com

{Photo} L.A. Dunkin’ Donuts Fans Show Off Long Line, Coffee Hauls on Social Media!

Dunkin’ Donuts opened its first storefront in the Los Angeles area early Tuesday morning and fans took to social media to share their experience eating munchkins and sipping coolattas on Santa Monica soil.

To read more of this article please visit www.powermovesinc.com

{Video} Pillsbury’s Ice Bucket Challenge Video Stars a Brave Poppin’ Fresh !! 

Since there are hundreds of people creating their own Ice Bucket Challenge videos for ALS, it’s no surprise that several brands are now getting in on the action too. Although there are a few brands that seem to forget that the campaign is primarily for the purposes of raising awareness, Pillsbury’s take on the challenge manages to be fun and respectful without seeming like a blatant product advertisement. 

To read more interesting marketing blog post please visit, www.powermovesinc.com

{Video} Heineken’s Quiet Please Experiment Asks Loud New Yorkers to Hush! 

'Quiet Please' is a social experiment by Heineken that was designed to kick off at the same time as the US Open. At the tennis championship, there's one person who tells the crowd to settle down so that the players can concentrate on their game, and Heineken wanted to see if this same level of quiet was even possible in New York City’s bustling Union Square.

To read more interesting marketing blog post, please visit www.powemovesinc.com

 {Photos} The New Starbucks Food Trucks Will Follow Students Around on Campus! 

To keep up with student coffee cravings, Starbucks created the Starbucks food truck that will follow students around on various American college campuses to provide students with their daily dose of caffeine.

To read the full article please visit our blog section, www.powermovesinc.com

{Video} The Axe Make Love, Not War Campaign Continues with #KissForPeace

The AXE ‘Make Love, Not War’ campaign has been going on since the beginning of the year, and even included a spot at the XLVIII Super Bowl. Now, in honor of the International Day of Peace on September 21st, the body spray brand launched the #KissForPeace campaign. 

To read the full article please visit our blog section, www.powermoveinc.com

{Photos} Starbucks’ Pumpkin Spice Latte Campaign Lets You Get a PSL Early! 

Around this time of year, there are a lot of PSL fans that start to send out tweets in anticipation of the seasonal Starbucks Pumpkin Spice Latte making a return to the coffee chain. With fall right around the corner, this year Starbucks is giving its fans the chance to unlock the PSL a little early through the #SpotTheSpice Twitter campaign.

To read the full article please visit, www.powermovesinc.com

{Video} Samsung Galaxy S5 Takes the Ice Bucket Challenge, and Calls Out the iPhone That’s cold!!

With some exceptions, brands haven’t broadly embraced the immensely popular Ice Bucket Challenge craze, benefitting the ALS Association, and understandably so. You don’t really want to be seen as profiting off a charity campaign. And also—well, this could happen.

Samsung, though, doesn’t care. In the Ice Bucket Challenge, it saw yet another opportunity to slam Apple. And any opportunity like that, it does not pass up. The Samsung Galaxy S5, you see, is advertised as waterproof. The iPhone? Not so much.

Did anyone even challenge Samsung Mobile U.K.? Doesn’t matter. It made this 15-second video anyway—and gleefully calls out the iPhone 5S, HTC’s One M8 and the Lumia 930.

Sony’s Xperia Z1S, of course, was not challenged.

To read more creative marketing articles please visit, www.powermovesinc.com

{Video} Allianz’ Car Insurance Campaign Uses Funny Google Street View Pics!!

Car insurance campaigns aren’t typically the ones that catch your eyes, or the ones that will make you laugh. However, with a little creative thinking, Allianz came up with the ‘Real Life’ campaign, which shared some of the neat things that the Google Street View car had captured on its route. This turned into an interactive catalog where users could browse the many uncomfortable situations of people being locked out of their houses, or having their cars buried in snowbanks. 

Each of these Google Street View images was paired with a real insurance offer that would have been extremely handy for those particular situations. After the new Allianz site went up, it was so entertaining, it was tweeted about every ten seconds and demand for Allianz’ print insurance catalog skyrocketed.

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