How Samsung and David Ortiz Roped the President Into a Promotional Selfie Obama photo was a planned social stunt!
Has samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted ‘round the world has now brought President Barack Obama unwittingly into its marketing act.
Unbeknownst to the leader of the free world, Samsung brand ambassador David Ortiz hooked the president into a selfie using his Samsung phone during a team visit to the White House on Tuesday. Ortiz, known as Big Papi, then tweeted his presidential selfie, and Samsung picked it up for use in its social marketing activities.
Samsung also was a sponsor of the Academy Awards and had host Ellen DeGeneres use its device to take a selfie with actress Meryl Streep. DeGeneres went further, however, using the phone to capture a group of A-listers that included Streep, Bradley Cooper, Brad Pitt, Angelina Jolie, Jennifer Lawrence and Julia Roberts. It was the most retweeted photo of all time, an honor that once belonged to President Obama with a reelection photo of him embracing the first lady.
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